About Us

WOHK, a first of its kind clean beauty curation platform, which ensures accessibility of clean beauty products that practice ethical sourcing, cruelty-free making, eco-friendly packing, and use safe ingredients.

WOHK’s origin stems from a strong desire to give a platform to clean beauty companies that work hard to give users, a clean alternative to mass-produced junk and ensure a worry free usage with a clear consciousness. All while preserving our beautiful earth with no plastic waste and minimal (or) zero carbon footprint.

WOHK a word play on the word “Woke”, A splendid word used for being informed and taking right decisions on matters of racial and social injustices, we wanted a name that relates to colourism on some level. As Indians in general ubiquitously have decided “white color equates beauty”, we felt this is the right word to use as the seed for our name to reflect the serious passion behind our platform, while things are changing slowly & colorists are being called out with informed opinions and are being reformed to some extent, the fight is a long way from done. We wanted to be part of the solution and catalyse the change a bit faster with our clean beauty curation platform to focus on health and natural beauty of skin rather than the color of skin.

WOHK is the Unique, Uncompromising, & Clean Indian beauty product curation platform for the brands that do it right by our planet and us.